6 Easy Ways to Optimize Your Small Business Pinterest Page

Posted on: November 18th, 2016 by | Posted in blog

If you’re a small business owner and you’re not on Pinterest yet, you need to be! As of March 2014, there are over 70 million users and over 500,000 business accounts on Pinterest already.

For the small business owner, Pinterest can be a bit intimidating, as it’s tough to know where to start. Have no fear! We’ll walk you through 6 easy ways to optimize your small business Pinterest page to prepare you to get started marketing your business on Pinterest.

1. Choose the right username for your company. Pinterest gives you 15 characters for your username. If your company’s name is 15 characters or less, great! But what if it’s not? You need to come up with a username that’s similar enough to your business name that people will find you. For example, The New York Times doesn’t fit, so their Pinterest name is NYTimes.

2. Upload your company’s logo as your main profile photo. Be sure to use a clear, crisp, high-quality file, since your profile photo will be people’s very first impression of you when they land on your Pinterest page.
3. Use keywords in your About section. Pinterest allows you 200 characters in your About section to describe who you are, what you offer, and why people should care. Be sure to use the main keywords you use on your site. Whatever you do, don’t leave this blank! It will appear at the top of your Pinterest page.
4. Add links to your Facebook, Twitter, and Google+ accounts in your Account Settings. Be sure to link to your company’s social accounts, not your personal ones!
5. Verify your Pinterest account so users know your Pinterest page is the official page for your business. Once you verify your site, Pinterest places a prominent, clickable link to your domain in your profile, which can increase traffic to your site and boost your ranking.
6. Start thinking local. As Pinterest places an increasing amount of value on local search results, be sure to add your location to your profile and create a board about the city your business is located in. Learn more about local pins here.

Now that your business page is fully optimized, you’re ready to start Pinning!

Social media is constantly changing, after all… it’s social! This means you should be willing to put your business up on new websites, profiles, and locations in case people start to use those to find you. Here is a short list of more relevant social media tools you can check out that you might not have tried.

– Instagram
– Nextdoor
– Thumbtack
– Reddit
– Snapchat
– Quora
– Periscope
– LivingSocial


One Response

  1. Alex says:

    Great advise.

    I never used Pinterest before. Maybe I will give it a shot!


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